A key benefit of the Fit4less franchise model is its ability to generate a dependable monthly revenue. With the vast majority of Fit4less members paying monthly by direct debit you can reasonably predict the income your business will receive each month based upon your number of members. This is the beauty of providing a service to ‘members’ as opposed to ‘customers’.
The benefit of this type of continuity-based business model is that you know a certain level of income is secure for the next month, without the worry of having to rely on, or chase ‘the next big sale’ as you would in many other business models.
This level of simplicity and clarity helps you to focus on the strategic elements of the business and provides the platform for consistent and sustainable business growth.
The truth is ‘health and fitness’ never goes out of fashion. The fitness industry has proven to be recession proof, experiencing positive growth year on year for the last 7 years. In addition, unlike many other sectors, the health and fitness industry is largely immune to the internet.
When you open an Fit4less franchise you’ll be joining a fast-growing industry that has stood the test of time. With an ever-increasing number of people recognising the need to take care of their body, Fit4less makes fitness fun and addordable.
The 2016 State of the UK Fitness Industry Report reveals that the UK health and fitness industry is in good health: "It has more clubs, more members and a greater market value than ever before. 1 in every 7 people in the UK are members of a gym, an all-time penetration rate high of 14.3%.”
The Leisure Database Company
The previous year's State of the UK Fitness Industry Report highlighted that the growth in the industry continued to be driven by a strong performance from the rapidly growing low-cost market. In fact, the report stated that there is a “structural evolution within the fitness industry, driven by the growth in the budget sector. The positive long-term implication of this is that budget operators are attracting a huge number of first-time members into the industry.”
Combine these statistics with the fact that members love Fit4less and it’s no wonder that Fit4less is the franchise that’s taking the market by storm.
Part of the cost-saving approach of Fit4less is to drive consumers to join online, encouraged by excellent web optimisation and social media such as Facebook and Twitter. Members join online at www.F4L.com whether in a club using the ‘joining zone’, or at home or work, saving administration time and resources.
Members access the gym via biometric (fingerprint) readers which control access; this improves security (no swapping of membership cards or access codes) and saves on costs by eliminating the need for a reception and reception staff.